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Alexandru Mareș@allemaar
Alexandru Mareș
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Storage vs Orchestration

Originally a 2–3 min video — also on LinkedIn / TikTok / YouTube · @allemaar

Alexandru Mareș

On this page

  • The Collision
  • The Gap
  • The Thesis
  • The Close
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Published11/04/2026
Read time2 min
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A recipe card tells you what's in the dish. It doesn't cook dinner.

It doesn't time the oven. It doesn't adjust when you're out of butter. It doesn't tell the sous chef to start plating. A recipe card describes. A kitchen orchestrates. Same food. Completely different job.

Keep that in your head.

The Collision

In 2001, Douglas Crockford sketched a little notation for moving data between machines. JSON. The same year Apple shipped the first iPod and Microsoft shipped Windows XP.

JSON is brilliant at what it was built for. Clean, universal, self-describing. A recipe card for data. It solved a real problem and it solved it well.

That was twenty-five years ago. The job hasn't changed. But the job we're asking it to do... that didn't exist yet.

The Gap

Think about what an AI pipeline actually feels like. You send a prompt. The response arrives word by word. The model pauses, calls a tool, waits for an answer, resumes. One step fails and the whole chain needs to recover. Context passes between agents, each with its own rules about what it's allowed to touch.

That's not reading a card. That's running a kitchen.

In engineering, there's a term for this kind of mismatch. Impedance mismatch. When two systems are built on different assumptions and you force them together, the friction isn't a bug. It's structural. The assumptions don't fit.

JSON is the recipe card. AI needs the kitchen. And the friction shows up everywhere. Prompts double in size because syntax eats your context window. Agents lose track of what happened three steps back. Context fills with brackets and colons that carry zero meaning. One bracket wrong, everything downstream dies. Not the broken part. Everything.

The Thesis

Every pattern points to the same root. We're asking a storage format to do an orchestration job.

Storage asks: what is this data? Orchestration asks: what should happen next?

Different question. Different architecture. Different category entirely.

But "different category" is easy to say. You have to feel it. The format doesn't match how AI generates. It wastes intelligence on bookkeeping. It shapes what the model can think. It creates the grooves reasoning follows. It hides concepts it can't express.

One cause. The job didn't exist when they were designed.

The Close

JSON is the format data travels in. But AI needs a format it can act in.

I've been building one. Next video, I'll show you what it looks like.

Structure before scale.